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FOFO · Franchise Owned, Franchise Operated

FOFO Store

Own and run a Daewoo store in your city.

Run your own Daewoo store with the full support of the brand: three store sizes for metro, Tier 1 / Tier 2 and Tier 3 cities, each earning a product gross margin on retail sales.

Investment
From ₹29.5 L*
Payback
18–24 months*
Tenure
9 years*

Enquire about the FOFO Store

Step 1 of 2 — About you
Step 2 of 2 — Your plans

*Figures are indicative and subject to the final agreement. See the disclaimer below.

Investment

FOFO Store investment at a glance

Investment includes 18% GST. All figures are indicative*.

Compare all formats
Model Investment (incl. 18% GST) Space Role Indicative returns* Territory
FOFO Store – Signature ₹76.7 L*Capital ₹65 L + GST ₹11.7 L* Approx. 1,500 sq ft Franchise Owner-Operator: store lease, daily retail management & local staff 12% to 40% product gross margin (retail sales)* Metro cities (premium urban consumers)
FOFO Store – Prime ₹49.5 L*Capital ₹42 L + GST ₹7.56 L* Approx. 1,000 sq ft Franchise Owner-Operator: store lease, daily retail management & local staff 12% to 40% product gross margin (retail sales)* Tier 1 / Tier 2 cities (emerging urban markets)
FOFO Store – Select ₹29.5 L*Capital ₹25 L + GST ₹4.5 L* Approx. 700 sq ft Franchise Owner-Operator: store lease, daily retail management & local staff 12% to 40% product gross margin (retail sales)* Tier 3 cities (emerging urban markets)

  • FOFO Store – Signature

    ₹76.7 L* Capital ₹65 L + GST ₹11.7 L*

    Space
    Approx. 1,500 sq ft
    Role
    Franchise Owner-Operator: store lease, daily retail management & local staff
    Indicative returns*
    12% to 40% product gross margin (retail sales)*
    Territory
    Metro cities (premium urban consumers)

  • FOFO Store – Prime

    ₹49.5 L* Capital ₹42 L + GST ₹7.56 L*

    Space
    Approx. 1,000 sq ft
    Role
    Franchise Owner-Operator: store lease, daily retail management & local staff
    Indicative returns*
    12% to 40% product gross margin (retail sales)*
    Territory
    Tier 1 / Tier 2 cities (emerging urban markets)

  • FOFO Store – Select

    ₹29.5 L* Capital ₹25 L + GST ₹4.5 L*

    Space
    Approx. 700 sq ft
    Role
    Franchise Owner-Operator: store lease, daily retail management & local staff
    Indicative returns*
    12% to 40% product gross margin (retail sales)*
    Territory
    Tier 3 cities (emerging urban markets)

Your role

  • Lease the store space (approx. 700 to 1,500 sq ft)
  • Manage daily retail operations and local staff
  • Drive local sales and customer relationships

What Daewoo provides

  • Store design, fit-out guidance and visual merchandising
  • Comprehensive training and operational guidance
  • Customised local marketing and nationwide brand campaigns
  • Dedicated after-sales service team and technology access

Who it’s for

  • Entrepreneurs who want to run their own consumer-electronics store
  • Existing electronics and appliance retailers adding a global brand
  • First-time business owners with retail space in a strong local market

Your journey

From enquiry to opening day in six steps.

  1. 01

    Enquire

    Tell us about yourself, your city and the format you are interested in.

  2. 02

    Discovery call

    Our franchise team walks you through the formats, investment and support.

  3. 03

    Location & format assessment

    We assess your market, territory or site and recommend the right format.

  4. 04

    Agreement

    Review the final terms and territory allocation, then sign the franchise agreement.

  5. 05

    Build & train

    Store design, fit-out, inventory and training for you and your team.

  6. 06

    Launch & grow

    Open with launch marketing and grow with ongoing business reviews.

FAQ

Frequently asked questions

Still have questions? Talk to our franchise team.

Book a meeting

Three: the Signature Store (FICO — you invest, Daewoo operates the store), the FOFO Store (you own and run the store) and the State Super Stockist (Master Franchise and District Partner formats that build the network across a state or district).

Investment depends on the format and tier — see the comparison table above. All figures include 18% GST and are indicative, subject to the final agreement and territory allocation.

Territory rights depend on the format and are confirmed in the final agreement after territory allocation and company approval.

Not necessarily. Every format comes with training and operational guidance, and in the Signature Store format Daewoo operates the store for you.

In a Signature Store (FICO) Daewoo operates 100% of store operations. In a FOFO Store you manage daily retail operations and local staff.

Apply online or book a meeting with our franchise team. We will call you to understand your plans and recommend the right format.

Daewoo Appliances is expanding in India through an exclusive partnership with EBG Group, which leads nationwide sales, franchise and distribution operations.

No. All returns, margins and payback periods shown are indicative. Revenue, profitability, return on investment and payback are not guaranteed.

Ready to partner with Daewoo?

Apply online or book a meeting with our franchise team.

Apply now Book a meeting

*All investment figures, turnover targets, payback periods, margins, revenue-share slabs, product counts, territory rights, buyback policies, credit facilities, marketing support and expansion plans are indicative and subject to the final agreement, territory allocation, company approval, eligibility, operational performance and applicable laws. Revenue, profitability, return on investment and payback are not guaranteed. This page is for preliminary information only and does not constitute an offer, financial advice or a solicitation to invest.